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skyrocket your Nutrition business

Build and scale a thriving nutrition business with practical strategy advice and meaningful modern marketing from credible industry experts.
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Welcome to WellConnect.

Ready to start and accelerate your business growth, without the overwhelm or wasting countless hours on activity that gets you nowhere?
Welcome to the platform for ambitious nutrition professionals ready to skyrocket your success and build the business of your dreams.

We’re here to support and empower dietitians and nutritionists with online on-demand courses and virtual one-to-one coaching covering business strategy, meaningful marketing and beyond, so you can transform your business from bland to booming.
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We're here because we believe

You deserve to build the nutrition business of your dreams

We're here to help you overcome the overwhelm and power-up your productivity by focusing on what matters, without burning out. So you can build a profitable business that works around your life.

Stop procrastinating and set up the most suitable, smooth systems and software for your business.
Learn to master meaningful marketing that works for you, without compromising your credibility.

We're different from other business coaches out there. Not only are we a registered dietitian and nutritionist ourselves, but we've also had decade-long careers in business, accounting and marketing. So you know you'll be getting expert-approved advice you can trust. (No anecdotal evidence here!)
FREE CHECKLIST

Tune Up Your Instagram Game for Business Development

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FREE WORKBOOK

How to start your nutrition business from scratch

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FREE CHALLENGE

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FREE GUIDES

5 Steps to Start & Scale Your Nutrition Business in 2023

Overcome the overwhelm and focus on these 5 simple steps you can start doing right now.
Grab our must-read guide and get ready to become the boss business owner you want to be.
GET THE GUIDE

Try These 4 Simple Marketing Upgrades

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COMING SOON!
Plant the Seed for Success

WellBeing Business Basics Programme

This course is designed for those who haven’t yet started their business, or who has, but isn’t sure if they’ve got the set up quite right. We will take you through the practical steps involved in starting your own business including considerations around business structure, and other legal considerations, as well as website and pricing basics of running your own business.

This self-study course will give you the confidence that you’re setting yourself up correctly, and for success.

If you’re wanting a deeper understanding of how to start and grow your business, including what financial considerations you should be aware of as well as thinking about and planning your marketing strategy, then we recommend our signature course which is the WellBeing Business Accelerator Programme.

Register Interest
ON-DEMAND course

Wellbeing Business
Accelerator (coming soon!)

The ultimate blueprint to start and scale your nutrition business in as little as 10 weeks.

In our signature programme, you’ll get comprehensive coaching on everything you need to build a booming business. From business and accounting essentials, systems and software, and connecting with clients, to building your brand, mastering your marketing and setting up your social media, website and PR for success.

Created by nutrition business and marketing professionals for nutrition professionals.
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1-on-1
Coaching

Whether you’re just starting out or you have an established business that you’re ready to take to the next level, get the tailored support you need with private coaching from our experts.
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VIP Day
Intensives

Get fully focused, hands-on consultancy or done-for-you delivery with our Intensives, from Business Strategy, Sales Funnels and Pricing, to Marketing Strategy, Social Media Strategy and more.
Learn more
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COMING SOON!
Plant the Seed for Success

Wellbeing Business
Accelerator

This course is designed for those who haven’t yet started their business, or who has, but isn’t sure if they’ve got the set up quite right. We will take you through the practical steps involved in starting your own business including considerations around business structure, and other legal considerations, as well as website and pricing basics of running your own business.
Preview The Course

1-1 Coaching & VIP Day Intensives…

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Meet Your Mentors

jo Cunningham, RD

Hi, I’m Jo. I’m a Registered Dietitian with a passion for supporting other nutrition professionals like you. Formerly working in the NHS and private hospitals, as well as Clinic Director for a leading London clinic of dietitians, I know what it takes to build and grow a successful business from the ground up.

I constantly hear frustrations from dietitians starting their own businesses, struggling to be seen online, fill their appointments and reach their revenue goals. That’s where I can help.

With my expertise in accounting and running my own successful practice, I know what you need to start and scale. I can also help you with the all-important monitoring and insight into how your business is performing, so you can make positive changes and forecast for a successful future.

But it’s not just about the numbers. There’s so much more to growing a business. Let’s make it happen for you!

work with jo

Claire Hitchen

Hi, I’m Claire. Your marketing mentor. I coach nutrition experts and entrepreneurs on how to build their brand, as well as communicate, connect and convert their ideal clients through meaningful modern marketing.

I’ve led the PR and marketing for big global health brands, successful start-ups and solo nutrition entrepreneurs for over a decade. I’m also a Registered Nutritionist (mBANT, MSc).

And now I’m here to help you. To make meaningful marketing advice and getting into the media more accessible for credible nutrition pros. And in turn, make your trusted expertise more visible to the public.

No gimmicks. No pushy sales tactics. And absolutely no wellness wankery. Just straight-up, credible, authentic communication strategies that actually work. I call that my Meaningful Marketing Method.

Looking to cut through the noise? Find out how I can help.

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Zoe Whitman

Hi, I’m Zoe. I’m a qualified accountant, business coach and bestselling author. I love helping people build businesses that work for them on every level.

I know from experience how important it is to understand your finances, but often business owners are disconnected from the numbers that matter most. That’s where I come in.

I focus on business design and financial priorities, and I have a great track record of helping my clients achieve their goals. I’m passionate about helping people know their worth and charge their worth, so you can build a business that’s financially successful and sustainable.

I’m the author of “Know Your Numbers” and “The Bookkeeper Rises.” I write a column for industry press, AccountingWEB, and I was named one of the global Top 50 Women in Accounting in 2020.

Book a call with zoe

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Join the WellConnect community and get your must-read free guide: 5 Steps to Start & Scale Your Nutrition Business in 2023.