Here to help
dietitians and nutritionists
unlock your business potential.
Meet Your Mentors
jo Cunningham, RD
Hi, I’m Jo. I’m a Registered Dietitian with a passion for supporting other nutrition professionals like you. Formerly working in the NHS and private hospitals, as well as Clinic Director for a leading London clinic of dietitians, I know what it takes to build and grow a successful business from the ground up.
I constantly hear frustrations from dietitians starting their own businesses, struggling to be seen online, fill their appointments and reach their revenue goals. That’s where I can help.
With my expertise in accounting and running my own successful practice, I know what you need to start and scale. I can also help you with the all-important monitoring and insight into how your business is performing, so you can make positive changes and forecast for a successful future.
But it’s not just about the numbers. There’s so much more to growing a business. Let’s make it happen for you!
Claire Hitchen
Hi, I’m Claire. Your marketing mentor. I coach nutrition experts and entrepreneurs on how to build their brand, as well as communicate, connect and convert their ideal clients through meaningful modern marketing.
I’ve led the PR and marketing for big global health brands, successful start-ups and solo nutrition entrepreneurs for over a decade. I’m also a Registered Nutritionist (mBANT, MSc).
And now I’m here to help you. To make meaningful marketing advice and getting into the media more accessible for credible nutrition pros. And in turn, make your trusted expertise more visible to the public.
No gimmicks. No pushy sales tactics. And absolutely no wellness wankery. Just straight-up, credible, authentic communication strategies that actually work. I call that my Meaningful Marketing Method.
Looking to cut through the noise? Find out how I can help.
Zoe Whitman
Hi, I’m Zoe. I’m a qualified accountant, business coach and bestselling author. I love helping people build businesses that work for them on every level.
I know from experience how important it is to understand your finances, but often business owners are disconnected from the numbers that matter most. That’s where I come in.
I focus on business design and financial priorities, and I have a great track record of helping my clients achieve their goals. I’m passionate about helping people know their worth and charge their worth, so you can build a business that’s financially successful and sustainable.
I’m the author of “Know Your Numbers” and “The Bookkeeper Rises.” I write a column for industry press, AccountingWEB, and I was named one of the global Top 50 Women in Accounting in 2020.